Nike new AR technology patents will be used for shoes and apparel design

According to foreign media reports, Nike on July 5, won a patent for AR, patented the name as "design augmented reality system" (Augmented Reality design system). Patented the initial version focuses on using the AR System design, submitted in February 2014 United States Patent Office and in March 2015, was authorized, the patent of July 5, for the continuation of previously patented, extends the design to fashion design.

Patent summary description in the system allows the user to bring the top devices, overlay virtual images on an entity object, users use a pen-like controller design pattern. As shown in the picture are given in the patent. Gives users a device similar to the glass, drawing out the patterns of stars in the sneaker. OtterBox iPhone 6+ Case

In terms of clothing design, users on AR, virtual image overlay on a model. Designers can design clothing on real people look into practical effect, it will be more conducive to adjustment of product details, create better designs. OtterBox iPhone 6 Plus Cases

Now, Nike is unlikely to make your own AR hardware Giants competing with you, follow-up is likely to focus on software, and then seek cooperation with Microsoft HoloLens and Magic Leap or glass.

Nike has always focused on combination products and new technology. 2006 worked with Apple to develop a tracking device, and running in the 2010 release GPS location tracking movement of the wrist band app;2012 year series Nike+ FuelBand;2015 year Nike and DreamWorks to develop 3D digital design system. Judging from the date of the patent application, as early as two years ago, Nike has begun in VR design layout.

Is not clear that the technology is designed as a Nike designer tools are also open for the average consumer. But Nike has worked to make the ordinary users to personalize their products: Nike town (Niketown) shops in an area specifically designed for consumers to open up and let people customize their shoes has previously been open to the public the NIKEiD Web site, consumers can design your own shoes online. And estimate the AR design system not only would Nike put your family's back garden.

Via UploadVR