In February this year, when drops faster when the merger was announced, Lei feng was discussed within the network hardware circles is there any similar cases. More specifically, that there is no flow of money can burn out the entrance. I first think of the commercial WiFi. Expensive in terms of commercial WiFi than drops fast, but two industry matures and not comparable. INCIPIO iPhone 6 Case
2 months earlier before that, Michael Dee announced to accept the company reviews and public investment of 300 million Yuan. This money can not too big and not too small. 300 million Yuan should be in the loop when the largest financing, Tencent and admission reviews are encouraging. See other industry leader Tencent cast: knownsec is 600 million Yuan, the lilac garden is $ 70 million, amounts differ. But the real difference is 1 billion renminbi to people across the country took a taxi to the last drop, but 1 billion into commercial WiFi coverage to the population even less than 1/10.
Starting from the end of last year, industry insiders told Lei Feng network, part commercial WiFi manufacturers will soon be facing collapse, the core is firm capital chain rupture, but most agents earn less money. Instead of using "depth" to describe this industry than "tough"-in fact in the country, when it comes to "line" industry is difficult.
Another six months later, many industry insiders confirmed to the network of Lei feng, grid in Beijing in this area, an influential commercial WiFi has been closed down.
Hangzhou Koala network CEO Lai Jie told Lei Feng circles this year probably has dozens of large and small commercial WiFi companies exit the competition, Chao WiFi (Chao Link) CEO Bu Kaijun tells us that team they bought last year has 3-4.
Long tail market growth
Commercial WiFi business models are usually divided into 3 types: hardware models, advertising models and the value-added model. Hardware models that provide Internet access software and hardware fees, advertising through traffic for ads to display and click, value-added model is by providing value-added services to businesses, finally guided the deal, manufacturers from the provision of services and transaction fees. Third model also known as the long tail, the trees bear network is the third.
2012 in koalas in Hangzhou started with Ali, there are many sources, number of core employees, including CEO Lai Jie from Ali, 2014 Ali, they declared their acceptance of tens of millions of Yuan in investment in the second half. Lai Jie accepted Lei Feng network, said in an interview this month, they want to do is like a "line of treasure".
Lai Jie told us, at the start at the beginning of their choice is to push myself to a router with a coupon platform, but the team was really not good at pushing – six months after they access only hundreds of merchants. In 2013, they readjust to launch WiFi case X1, the way businesses access into agents to promote.
In this month's press conference, they announced the WiFi case X1 to ship 100,000 units, and launched the second generation of X2.
On "100,000" the shipments, was also questioned in the industry "If koalas have 100,000, that number should do with Dee and hundred meters outside life. "
Apart from this the number of disputed the Koala at the launch this month of both new products and in the Conference itself, is notable. In tree bear of several new products line in (main is X2, and WiFi probe, and tree bear WiFi app, and Push Market advertising platform), X2 than X1 has more big of applies cover area, WiFi probe to Merchant provides passenger analysis, tree bear WiFi app to user end push sent near of offers information (as beauty mission), Push Market is do advertising owners and agents Zhijian of advertising needs docking platform.
Lai Jie told us last year that any investor buying Consortium to some commercial WiFi, one is because the hot spots of growth has been slower than anyone expected, followed by the agents money won hot not really operate, the so-called operation mainly refers to the advertising access and pushes the O2O information based on data analysis. Lai Jie said they hope the new products released this year, build capacity and output of the existing hot spots.
In less than a year ago, Lai Jie made an estimate:
National merchants that require commercial WiFi hotspots for free services about 10 million, the average monthly turnover of businesses around 500,000 each free WiFi hotspots by precision marketing and trade into, creating value is about 5% per cent of turnover, this measurement down, commercial free Wi-Fi is a qianyiji market in the country.
--This is the Lai Jie said, "line Taobao" vision.
But at the same time, conflict with this vision is that Koala official told Lei Feng network, 90% of their revenues come from profit on the hardware side, the rest of the 10% is dominated by advertising.
In the small business market for commercial WiFi main (later why this is the main battlefield), Mai di outside, Koala, hundred meters very quick hot growth last year, but if the business model for commercial WiFi practice that was early.
New players and the new rules of the game
Why small businesses is the main battlefield for commercial WiFi?
Because if the public WiFi of the scenario groups:
1. high-end and chain hotels, plenty of passenger flow in a place like this, perfect service system in line, their demand for WiFi only "stable and reliable fast WiFi", and the WiFi hardware and software solution is often provided by international leading system integrators.
2. Special industries, such as WiFi train, bus WiFi, WiFi, it is very typical of the great flow of scenes, but the threshold into these industries often require special resources. In addition, in these scenarios the user needs the services of a single, value-added rely mainly on advertising for commercial WiFi shows.
3. Zhao Dongfang told Lei Feng in the last year, co-founder of the WiFi network, commercial WiFi test on different industries, regions and a merchant's public relations skills, and not by simply pushing the two can get.
So all small businesses has become the main battlefield.
07 started di until last year all commercial WiFi circle Pu hotspot, a minority in the autonomous operation (as opposed to Agency) vendors, but several industry insiders told Lei Feng network, Michael di also began to access the proxy.
This is Tencent and public comment even after a significant change, there are both responsible for the flow of the late, stepped outside the di seems at this stage to focus on how to accumulate as much traffic as possible.
Hundred metres is a rapidly emerging commercial WiFi manufacturers last year, insiders tell us that hundred-metre rise is mainly relying on the abilities a team strong push.
14 make a great movement in the circle of beautiful round WiFi, once students can download to the public at large markets on the line "beauty mission WiFi" app. Experience a rich, rich push, flush with advertising resources and O2O liquidity group, is more than a commercial WiFi company called "the most formidable opponent." But reliable sources said that America is a branch within the pilot project last year, the Group of about 10 people has been halted. Reasons could be: 1. Can't handle hardware 2. Did not want to know how to become 3. inputs too big (but it does not mean there are not).
14 from the routed Strip Teng Chang-Kun technology in the middle of the same reputation in the circle, the main reason is that most commercial WiFi manufacturers do not have their own hardware and software research and development capabilities and kunteng provides scenarios, followed by routing the main brands are giving the Kun Teng is of great help.
Lei Feng network reporter mentioned in the previous article: a friend in the industry informed and commercial WiFi manufacturers without official confirmed some buying after the very one s brush on their operating system, because of its lower price than the same configuration of OEM prices. In fact apart from people's actions, kunteng with commercial WiFi vendors provide flush generation route for commercial WiFi operating systems.
There are more variables in the market: operators such as can see the CMCC WiFi has become active in the school and a few other public service facilities in the scene; earlier this year, PayPal launched WiFi capability and micro-letters, their growth curves and amazing WiFi master key seems to become a play-like closure platform.
Volume growth under the policy
3.15 evening party in this year's unprecedented exposure to the commercial WiFi security and privacy concerns, according to the traditional calendar year this party has never been released to the public a reminder that simple.
In April, the Shanghai local pilot of a commercial WiFi shop "policies": all the hot spots need to register certification, data flow through the tube of the relevant departments (Shen), control (CHA). For a small business, this probably means a expensive equipment purchase and renovation costs.
In fact, the transformation of public WiFi like Shanghai pilot has been completed in many places, such as in many hotels customers through mobile phone number, room number and name to land a commercial WiFi, all the data can be established to correspond to the real name.
Of course, 315 wind direction and policy changes that commercial WiFi itself growing into a powerful, attention business.
Although Baidu keyword is not the same as last year for commercial WiFi can fetch up to 8 a click, even though no one has earned enough money, the market has begun to be more mature and more segments of the player (JI) good (Yu) (including but not limited to, Baidu, Tencent, the reviews, the United States Mission,).
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