Internet industry business relationships in the Internet penetration rates are so high today is becoming more intense, we have seen some signs that change is making the next generation of the Internet:
Google plans to create no App ecosystem, it will have on the company's advertising as its core business model have a tremendous threat.
Apple is moving in the opposite direction, they do not rely on advertising revenue, and you want to support cross-platform App application of the device to create a new future.
More common is that ad blocking technology is being used in more and more companies, the indications are that, some Web pages may provide too much low-quality advertisements, the user cannot find the content they need, or even boredom. This result may be to pay transition, traditional advertising-based revenue model may be phased out, new advertising services platform will be on stage, and do best, we'll probably be Google.
At a higher level, hundreds of millions of devices, people, services, companies, and sensors will generate huge amounts of data, this will cause the data explosion, coupled with the rise of artificial intelligence, it will bring about great opportunities for value creation. However, if in accordance with the actual situation, it is not clear now whether the Internet has the ability to unlock this value.
In this context, the Internet today, I think it is possible to reach a certain point and then moving in a completely different direction?
Several giants in the Internet industry, and indeed there are some tensions in the business world. With the development of some important technical, we clearly see the power of these technologies, we know that even the Internet's structure does not change, or is it still can afford the coming new era.
But when we think about the Internet revolution, if to compare Internet service models and model of mobile content portals, may give us some insights.
What are the similarities? mini bluetooth speaker
First of all, let us look at today's major platforms: Apple (iOS), Google (Android) and Microsoft (Windows). Users ultimately need to decide which platform do you want to join. Once they have made their choice, each platform will be trying to "lock" the user, when one day they do not want to use these platforms, it will seriously consider, because he had been a large number of services to tie.
Service binding in many other of the so-called "platform" market (such as video game platforms, such as Microsoft's Xbox Live and Sony's PSN online game platform) there appears, and is just a larger version of the operating system platform. Compared to the development of the previous generation game consoles, game companies began to fuss on the platform, and users tied to your own network and content. This will affect consumer choice, because they have been restricted in this platform, could not understand the platform's advanced innovation.
Like Amazon, Facebook, Apple, Google and Microsoft companies, the competition between them is limited, for example, they would compete users, different design competition, and competition all App applications and services.
Even though some new entrepreneurial forces shaping markets, shook the industry as a whole; but their investors are targeting those platforms as the goal, let a venture company develops to a certain stage after being bought by large companies, he will be able to cash out. Therefore, the start-up company it is difficult to really shake the Internet industry – the final results, we found that the platform started to become more and more ... ...
Today's Internet "platform" is really weird, is simply a step backwards! For example, from 2002 to 2005 in the first generation of mobile platforms, network operators also used the so-called "platform lock" mode, they set up a mobile content portal, to provide users with relevant content and content-based services. By controlling content access, network operators can in theory get more "monopoly" in meeting public needs on the basis of profit.
This model will force some content (such as the New York Times) and network operators contract, because this is their only distribution methods for its own content. Network operators will move the content of "exclusive" distribution channels, it is because of this monopoly, giving their 20-60% profit. But we now know that this pattern is changing. small bluetooth speaker
Where is the problem?
First of all, users can use their mobile data plans to access third-party services. Suddenly, users no longer need to be provided by the mobile operators, they are free to access content from other services.
At first, mobile data plan prices are very high, but also stable enough, this means that some of the content and services access problems. But with the emergence of more and more flat-rate mobile data plans, as well as 2.5G, 3G, 4G, mobile network infrastructure development and expansion, more and more content and service providers begin to set their mobile site.
In 2007, when Apple and Google launch their own mobile platform, initial trickle became a wave of surging torrent, torrents soon. Indeed, the potential of the turbulent changes have been foreseen. To the mobile portal model nail on the coffin last nail, it is because of another problem, the portal model actually represents the innovation corner: for mobile operators, they have just by a few small team of product managers, compared to thousands of outside developers are really pale into insignificance, so mobile content portal eventually bound to decline.
Of course, this is the reason why today we have developer platform, platform operators basically work outsourced to external developer innovation, allowing developers to provide platforms with innovation.
However, if we look at the Internet today, it seemed that we mentioned earlier "Creative corner" seemed to repeat itself. In opinion of the author, the current "platform" patterns are repeating past mistakes of mobile operators, which could not be effectively released value, because all the data has been locked in on the same platform, but with the development of Internet industry in the coming years, there will certainly be hard to imagine the huge amounts of data.
This is expected in the next few years will soon appear, single developer platforms, such as Android and iOS, the business value of the data is actually being "locked".
Instead, we need a new model, but definitely not copying another developer platform.
Why today's Internet service model is not sustainable
By Google (Android), Apple (iOS), Facebook, and Microsoft Operations services and application development infrastructure is unsustainable, and there are two main reasons:
A high, due to the complexity of these platforms, management will become more and more difficult, efficiency will be reduced.
Second, the amount of data running on these platforms will grow exponentially, even the largest platform in the end and can't handle such a huge mass of data.
Market demand will continue to grow, so developers desperate to services or products is pushed up to the platform, the slow processing speed will become more and more of these platforms, however, ultimately will not be able to withstand huge amounts of data. Even with the help of artificial intelligence, senior managers are unlikely to achieve reasonable data analysis.
In fact, they needed a cloud-based artificial intelligence to help with the analysis. And past patterns of mobile content portal, like when we see if any third party access to the market, and develop device App application and user data can be accessed directly, then to the platform collapse time.
What next?
Mobile content portal was unable to maintain their "locked" content now and in the past are very similar, with the explosive growth of data, developers will try to "find a way".
Platform attempts to force developers to work on their own platform, but ultimately to no avail. As a new generation of entrepreneurs and developers, they want direct access to the commercial value of trillions of dollars (lock data value is huge). When the pressure reaches a certain node, the market will break!
May occur between the user and developer of new service delivery infrastructure and application development, they will separate from Apple, Google, Facebook and other platforms, and eventually eliminated them.
Platforms still need, after all, new structural needs based, but their role will be in the future and now are very different. Equipped for subversion, may be free in the "Apple/Google" platform vendors such as Amazon, Alibaba, Samsung and Huawei.
Indeed, the platform like Apple and Google now (may also include Microsoft) provider was very successful and very profitable, but in any case, they cannot control the service innovation process indefinitely. Future Internet structure will have changed completely.
viaForbes
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